A special passion project for me this year has been my own design initiative in cycling, which so far has only been realized visually but holds great potential to be brought into the real world. Under the name AMO, representing my love for cycling, I developed a compact yet carefully thought-out campaign, including a standalone design line and initial merchandise ideas.

At the core are self-designed products such as water bottles and other accessories that capture the aesthetics, dynamics, and emotion of cycling. The AMO design world combines clean shapes, sporty typography, and a minimal yet striking color palette, making the project unmistakable. My goal was to create a visual identity that not only looks great but also conveys the passion behind the sport.

Although the project currently exists purely conceptually, I see strong potential to realize and market AMO as an exclusive, high-quality merchandise line. The designs are ready and form a solid foundation for products that would be both functional and aesthetically appealing.

For me, AMO is a project that demonstrates how much cycling inspires me and how much creative energy this world holds. It is a personal highlight that I am eager to continue developing and eventually bring from concept into reality.