Together with Friends & Foxes, I developed a high-impact out-of-home campaign for FINN that appeared in Germany’s largest train stations, including Berlin, Hamburg, and other major transportation hubs, where it generated significant attention.

Based on the core concept created by Friends & Foxes, I was responsible for translating the idea into a bold and contemporary visual design. From the first creative explorations to the final rollout, we worked closely together to position FINN in the urban landscape with a clear, modern, and confident message. Our goal was to reach people who are constantly on the move, open to new impulses, and ready to be inspired by strong brands, and we achieved exactly that.

With a design language I crafted around striking visuals and concise headlines, the campaign blended seamlessly into its surroundings while still standing out. The large-format layouts became eye-catching visual anchors that immediately drew the attention of commuters and travelers.

The result was a campaign that was not just present but truly memorable. Its strong visibility, high resonance, and positive feedback made the project a real success and showed how powerful creative collaboration can be when concept, timing, and design align perfectly.