For this year’s 2025 Cup Final, I had the opportunity to support VfB Stuttgart graphically and create a key visual that would define the evening. The stakes were high, as the design needed not only to capture the atmosphere of this special match but also to have the potential to become iconic. This challenge is what made the project so exciting for me.

I developed a visual that unites the club’s identity, the fans’ energy, and the significance of the final in a strong, clear look. From the very first draft, my goal was to create something that would be both emotional and timeless. The visual was meant to build anticipation, reflect the team spirit, and make the night of the final truly unforgettable.

When VfB Stuttgart won the final and brought the trophy back to Stuttgart, the visual took on an even deeper meaning. It became the visual companion to a historic moment and achieved exactly the iconic status it was intended to. For me, this project was one of the standout highlights of the year, as it combined creative responsibility, sporting significance, and emotional impact in a unique way.