THE ARCTIC RACE OF
NORWAY

Working on the Arctic Race of Norway has been one of the most creatively inspiring projects I've had the chance to explore. Supporting a race set within such dramatic, breathtaking scenery offered a unique design challenge unlike any other.

From the very beginning, I wanted the visual identity to reflect what truly defines this event: the overwhelming power of nature. The towering mountains, endless valleys, and striking Arctic landscapes aren’t just a backdrop — they shape the entire rhythm and emotion of the race. Capturing that interplay between raw wilderness and top-level competition became a guiding principle throughout the project.

I developed a cohesive graphic world that merges modern, clean design with the rugged beauty and distinctive atmosphere of Northern Norway. Across the stages, I created visuals that conveyed not only the dynamics of each race day but also the landscapes that make this event so unforgettable. Translating the blend of nature, performance, and regional character into impactful imagery was both challenging and incredibly rewarding.

The Arctic Race of Norway allowed me to combine my passion for cycling with expressive visual storytelling. It remains a standout project that broadened my creative perspective and demonstrated how strongly design can amplify the emotional depth of a race defined by its breathtaking environment.