Visual direction for the Tour de France Femmes avec Zwift 2025
This year, I had the opportunity to provide full graphic support for the Tour de France Femmes avec Zwift, which quickly became one of the absolute highlights of my year. Even before the race began, I worked on the visual preparation, laying the foundation for a consistent, strong, and recognizable visual language that would run through all stages of the event.
During the race, I was creatively engaged every day. For each stage, I designed individual visuals that captured the character of the route while conveying the dynamics and intensity of the competition. The Stagewin visuals were particularly exciting to create, as I translated the emotions of each day’s winner into bold, striking graphics. Every stage told its own story, and I was able to visually accompany and shape these narratives.
The work continued even after the race concluded. The final victory visual was the pinnacle of the series, summarizing the entire tour in a strong, iconic look.
For me, this project was more than just graphic support. It was a creative journey through one of the most significant events in women’s cycling. The combination of speed, excitement, athleticism, and creative freedom made this project one of the standout highlights of my year.